📰 How to Keep Your Property Sale on Track: Insights from Boydens’ Sales Progressor, Gemma Williams

At Boydens, we understand that selling a property isn’t always as simple as accepting an offer and waiting for the keys to change hands. One of the most complex — and often misunderstood — parts of the process is what happens after the offer is accepted. This is where Sales Progression begins.

In the latest episode of the Boydens Prop-Cast, our Managing Director Philip Boyden speaks with Gemma Williams, one of our most experienced Sales Progressors, to shed light on what really happens behind the scenes — and how sellers and buyers alike can avoid unnecessary delays.

🎧 Listen to the full episode:

👉 “How to Keep Your Sale on Track – Secrets from a Pro Sales Progressor”
Available now on; https://open.spotify.com/episode/4684YHaA1WtFPQ8LDadVJB?si=TG34RjHwTySzXzFDhK1_eA

🔍 What Is Sales Progression and Why Does It Matter?

Sales Progression is the stage of the property transaction that happens after an offer has been accepted. It’s where the deal is nurtured through legal stages, mortgage approvals, surveys, and chains — until the moment contracts are exchanged and the sale completes.

“Most people think the hard part is over once an offer is accepted,” says Gemma, “but that’s often when the real work begins.”

🛑 What Causes Property Sales to Fall Through?

In the episode, Gemma highlights some of the most common causes of sale delays or collapses, including:

• Slow responses from solicitors
• Missing documents or paperwork
• Survey concerns or unexpected findings
• Mortgage application issues
• Breakdowns in communication within chains

And most importantly: avoidable mistakes by buyers or sellers who didn’t realise how much preparation matters.

✅ How to Keep Your House Sale on Track

According to Gemma, there are several simple things sellers and buyers can do to avoid these problems:

• Get your documents ready early – ID, title deeds, warranties, and leasehold info.
• Use an experienced conveyancer or solicitor who specialises in residential sales.
• Stay in regular contact with your agent and legal teams.
• Be honest and proactive about any known issues with the property.
• Trust your Sales Progressor to chase, update, and hold everyone accountable.

💬 Real Talk from the Frontline

With over a decade of experience managing complex sales across Essex and Suffolk, Gemma also shares stories from the trenches — including one sale saved just hours before collapse.

"Good communication can make or break a sale," she says. "My job is to keep the momentum going and remove as many hurdles as possible before they become a problem."

🏡 Thinking of Selling?

If you're preparing to put your home on the market — or your current sale is stalling — this episode is a must-listen. With the right guidance and preparation, the sales process can be smoother, faster, and far less stressful.

🎧 Tune in to the Boydens Prop-Cast Episode 2 now, and take control of your move with confidence.

📣 Subscribe to the Prop-Cast on Spotify or YouTube for more expert advice, behind-the-scenes stories, and actionable tips from the Boydens team.

📍 Boydens Estate Agents – Built on Service and Trust. Serving Essex & Suffolk since 1852.